How secure is mobile key?

Most lock manufacturers don’t really talk about security because it is ‘proprietary’. They have a legitimate interest in not sharing information because they don’t want their competitors to steal anything that is good and they don’t want anybody to know what is not good.
At y!kes, we have a different vision on the topic. We believe that transparency is key to mobile key technology, especially when it comes to security and privacy.
Read more…

When considering mobile key technology, ask yourself the following questions…

What mobile platforms are out there?

What if you had the ability to give your guests 20 minutes back in their lives? Do you want your tired guests to wait in line and have a first negative impression right away?
Or… do you want to expedite the check-in process, so that your guests can do what matters most to them? Learn more.

What’s your guest experience at the door? If a guest needs to hold the phone in her/his hands and waive it in front of the lock  (as many mobile key providers currently offer) while carrying a suitcase, Color-yIcon-Mobile-Keylaptop, coffee cup or newspaper, it’s not much different from using a key card, is it?
Now… what if (s)he could keep the phone in her/his purse or pocket and open the door? Learn more.

How much do you value your guests’ security? Many solutions on the market are only point-to-point communications, i.e. from the phone to the lock, or from a beacon to the phone. These solutions are more susceptible to hacking.
Look for platforms that offer multi-point security and multi-point encryption, to keep your hotel’s and your guests’ data secure. Learn more.Text-yIcon-Multi-Point-Security

Do you now when a guest is inside the room? “KNOCK KNOCK KNOCK, HOUSEKEEPING!” How many times your guests have heard it while sleeping or taking a shower?
What if your staff could be notified in real time whether a guest is inside the room, so that they don’t disturb her/him, you (re)schedule housekeeping accordingly. Learn more.

Do you get real-time reporting on equipment status? How many times have you seen guests coming down to the front desk because they can’t open the door, only to find out that’s because the lock battery is dead?Text-yIcon-Big-Data
What if you could get real-time reporting on room access, hardware and software status, guest traffic on property, guest reservation history? Learn more.

How do you monitor room key sharing? When you give three key cards to a guest upon check-in, do you know whom the guest shares the keys with? Would you like to know?
What if you could offer guests to share keys with others directly from their phones, and get a report on who has access to the room, and have the ability to revoke keys at any time? Learn more.

How do you increase TRevPAR? Do you have the ability to micro-target offers to your guests – offers they normally would not know about – according to their individual preferences, in real time, based onText-yIcon-Proximity-Aware-Marketing their precise location on property?
Proximity marketing is your opportunity to increase TRevPAR, customer satisfaction and brand loyalty. After all, you want your guests to spend their money on property, but what you want the most is for the same guests to come back again and again, and share their good experience with others, right? Learn more.

 

 

Written by Stephan Vincent

Proximity technology is revolutionizing the way hoteliers interact with their guests.

Business and leisure travel is more convenient and seamless than ever before. New technologies, notably smartphones, have redefined the traveler’s experience – heading to a hassle-free, in-control type experience in the hand of the traveler.

Think of airlines boarding passes on mobile phones, mobile apps to manage travel reservations, gate changes or last-minute re-bookings, Google map to get around in an unfamiliar area of town…

While tired travelers used to stand in long lines to re-book a flight, make a hotel reservation, or even check in at a hotel, they now can do it from the palm of their hand, thanks to their hand-sized mobile “computers”.

Even the old days of fumbling for a hotel key card at the bottom of a purse, or juggling with a fresh cup of coffee, a laptop and newspaper all at once trying to swipe your key card to open the room, are now gone, thanks to mobile key technology.

Proximity technology, optimizing BLE (Bluetooth Low Energy) is revolutionizing the way hoteliers interact with their guests. Until now, most of the digital efforts had been placed on pre-stay experience. With innovative companies like yikes, the hoteliers can now enhance the in-stay experience, providing a hassle-free, customized experience to their guests through mobile technology. From offering their guests to bypass the cumbersome check-in process, to accessing their rooms only using their smartphones as a key, to leveraging the 24/7 use of these hand-sized computers, hoteliers can now interact with their guests in a personalized way and cater to their needs, individually.

Gone are the days of digging through a bag or a pocket to find a key card. Gone are the days of juggling between one hand holding a cup of coffee and the other hand holding the morning newspaper, a tablet or a laptop. With yikes’ mobile key, hotel guests keep their phones in their pockets, open their guest room doors with a simple touch. No need to grab their smartphone and waive it in front of the lock, like other vendors do. yikes’ mobile key is hands-free.shared keys dashboard main

Beyond just a mobile key, yikes has developed a platform that transforms the relationship between hoteliers and their guests. Security is a major concern in the hospitality industry when it comes to guest room access. Key cards, which were a significant enhancement to the hard keys, provide easy access to guest rooms, but only offer limited security. They also get demagnetized easily, forcing guests to go back to the front desk to get a new card.

Hospitality professionals have legitimate concerns around mobile keys, from phone hacking, to data breach.

yikes’ patented inside/outside detection technology detects whether a guest is inside or outside the room. Even if the phone sits inside the room by the door, the door remains locked. Close-proximity to the door (less than 1 foot) is necessary to unlock the door when the guest is on the outside.
Hotel guests are protected from stolen phones. y!kes’ app keeps the room number private unless guests enter a code. Through yikes’ portal (a room key management and system monitoring tool offering customer reporting capabilities on door access, guest data, hardware status, etc.), hoteliers can easily and remotely revoke access to any mobile key instantaneously.
yikes’ biggest advantage over the competition is that its platform provides multi-point security. While competitors have point-to-point system communications between only the phone and the lock piece, yikes’ platform relies on a third point of communication. With unique authorization credentials needed, our technology is overly secure. Unique credentials are created in the cloud and updated continuously. All devices in the system are given credentials independently. They all must work together to unlock the door.

yikes is currently developing proximity-marketing capabilities, which will provide hoteliers to target special and customized offerings to their guests in real-time based on their location on property. The company is also developing a hotel/guest messaging to allow instant and personal interaction between a hotel and the guests via their mobile app.

 
Written by Stephan Vincent

Mobile access marries proximity marketing. The new world is here. Today. And we can help you.

“Ride the wave or get crushed by it…”

Dinosaur keys

There was once a day when we opened hotel rooms using a key – a real, metal and expensive key. It was inconvenient. Your customers accepted this standard because it’s how they opened their doors at home and the office. It was common place. Functional. No options. Replacements were expensive, but accepted because there were no other options. No choice.

Incrementalism 1.0

Then came the intermediate step or ‘incremental gain’, but predominately only the hotel really gained. Hotels smartly replaced expensive-to-buy, expensive-to-maintain-and-recapture metal for a plastic card, of slightly different sizes and capability. Essentially, a metal key was replaced by plastic. Sounds like a reasonable incremental improvement, but only for the hotel. Your guests didn’t gain much, they still ‘just opened a door’, essentially the same way. Just the medium changed. Your guests are forced to hold a key and take it with them to their meals, meetings, workout sessions in the gym or pool, and all excursions outside your hotel. Yes, they could have cut the cord by dropping off the key at the front desk counter (if they could find the key drop-off box), but then they were forced to stand in line AGAIN to pick up the key on their return, and once again, being asked for identification. That is a lot of ‘customer effort’ that your hotel must support.

Incrementalism 2.0

Then, more incrementalism was layered on previous incrementalism – and some say frustration – by deploying ‘hotel check-in kiosks’. Yes, the promise of this slightly incremental technology was designed to solve for long lines at the check-in desk (predominately used to collect information the hotel often already had). Hotels were solving long lines at their front desks for peak hours because they could not staff effectively for many reasons. But the kiosks were functionally restrained and the user experience awkward at best. Hotels simply replaced one line with another; they moved the line from a live agent to a counter top box with a computer. They solved one issue. However, they didn’t provide what the travelers want. What they demand. Hotels didn’t solve for the ‘customer experience’ improvement – reducing customer effort and increasing customer convenience. That’s what comes next.

New world. Leapfrog. The ‘best of access’ meets unlimited marketing opportunities. Take your clients back from the OTAs. Take the first step.

Mobile access. It’s all about mobile – today and tomorrow. It’s the future, and the future is here.

It’s what your guests are clamoring for. Your guests are demanding it. Can you hear your guests banging on door, night after night, stay after stay, wanting access ‘on their own terms’, ‘when they want it and how they want it’? It’s what they want. It’s what they are demanding. And mobile access delivers it.

Mobile access is the new technology wave in our industry. It’s the new ‘runway’… and it’s long. It’s here today. Thousands of doors are being deployed. It’s the beginning of one of the most spectacular platform opportunities in our generation. Mobile access allows your guests, while transcending all backgrounds, leisure vs. corporate travel, technology savvy and phone, to open their door when they want to, how they want to, all ‘on their own terms’. You, the hotelier, control access. You also get all the credit for the freedom you are enabling your guests.

Why Now?

Your hotel guests may be arriving by plane, where they effortlessly move through the airport due to advanced check-in and gate equipment reading phone screens allowing simple, frictionless boarding. They no longer stop at the airport ticket counter. They no longer stop at the gate. They no longer use a paper trail to allow access to the boarding area or plane. It’s all done by their phones and soon, their watches.

The next big phase of the frictionless travel experience is in your space. It’s in your hotel. Check-in kiosks are the metal-key dinosaurs. While helpful, kiosks never ‘solved’ the problem – eliminating process friction while reducing customer effort. Mobile access allows your guests to receive their mobile keys and room assignments BEFORE they arrive at your hotel, and they proceed directly to their rooms. Importantly, they still access your front desk and concierge, but they do it on their own time, at their convenience, on ‘their own terms’. The travelers have more time in return, and they will thank you for it in increased loyalty. It’s what travelers want. It’s what they demand. That’s what mobile key offers you today: a frictionless path forward. Low customer effort. High customer loyalty.

Mobile key platform. Next steps.

It’s here today with thousands and thousands of doors converting to mobile key. Importantly, your guests still have choice. The best of mobile key end-to-end solutions offer a choice of the plastic key and/or mobile key for the guest room, common interior and exterior doors. Mobile key offers a simple ‘shared key’ capability. Mobile key offers access to restrictive rooms and elevators. Mobile key platforms integrate into your PMS systems, minimizing front desk effort, yet expanding your awareness and ability to market to your guests while in your property – a whole new world of marketing opportunities. Check-in and check-out times are set by default and exceptions easily made. You are provided real-time Front Desk dashboards with engineering, management, and operations targeted views. With the best mobile key programs, you know when your guests arrived at your hotel. You know when they’ve accessed their rooms for the first time. You move from ‘going dark’ on your customers in your hotel to awareness and opportunities. Certainly a service opportunity – and soon housekeeping and maintenance – but perhaps more importantly, an incredible marketing opportunity. Some hotels may consider the greatest opportunity mobile key platforms offer is the ability to market to your guests while they are in your hotel. It’s all about proximity marketing. A new world of marketing just for you.

Proximity-based marketing: a whole new world, designed just for you.

The next big wave of the mobile key platforms is proximity-based marketing. This new platform allows you, the hotelier, to smartly, respectfully and effectively market at a very low cost your hotel services and products at the right time, for the right guest, the right way. Never before in the history of the hotel industry have you been presented with the opportunity to effectively and at a low cost, market to your customers while they stay with you. It’s the one location where no one else can know more about your guests than you do. You know where a guest is in relation to his/her arrival and departure, his/her physical proximity to your restaurant, shop, sports and other products and services.

Imagine… it’s 4pm on a Thursday night. Your restaurant, with a largely fixed overhead expense, is just 20% occupied. Your GM now has the opportunity to market immediately to every guest physically in your hotel with a value-add special or maybe a discount. Perhaps your GM decides to market a restaurant special with new show in town – supporting other merchants who, in turn, may send guests to your hotel. A virtuous cycle. Proximity-based marketing is a virtuous tool limited only by your imagination.

Written by Thomas Siebert.

CityFlatsHotel

y!kes installs its h(app)y mobile access technology at CityFlatsHotel in Holland, Michigan

The h(app)y mobile access solution allows guests to use their mobile phones as a secured and convenient key to access their rooms. “This is a great fit for both y!kes and CityFlatsHotel ” says y!kes CEO Ben Robertson. “CityFlats is a modern, hip hotel targeting Millennials and tech enthusiast travelers.” y!kes gives these travelers what they’re looking for: seamless hotel navigation through keyless access. Keep Reading . . .