3 Types of Mobile Key Users

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Your digital experience creates perceptions about your brand and can heavily influence consumer decisions. Simplistic mobile apps and innovative features help brands stand out from the competition by re-defining the way consumers interact with the property.

With a mobile key app, tenants are able to access their room and amenities around the facility. On top of this, features add marketing and communication channels in which provide new touch points for owners to take advantage of.

The different features of mobile key apps provide increased incentive for users by enabling interaction that can be accessed within the same platform. Users, whether they be a millennial or the leader of the family, find value within the platform and help drive an ongoing ecosystem of innovative technology.

The Millennial

Most Used Feature: Directions to Local Destinations

Millennials have been at the top of the mind for marketers throughout the industry and rightfully so. The next generation has created new obstacles and demanded new strategies to capture their attention. When choosing mobile apps, this generation prefers a platform encompassing as many additional features as possible.

Millennials, especially those who prefer to travel, love to find the new experience in life, and often choose to immerse themselves in culture. This grouping of users loves the ability to find local restaurants and destinations through a map feature that can be found within our mobile key app.

The Family

Most Used Feature: Shared Keys

Families are comprised of many layers of decision-making and finding the correct person is often difficult. However, mobile apps that can provide interaction between family members creates a unique experience between the members.

In this situation, families are able to take advantage of our Shared Keys feature offering the decision maker the ability  to give “keys” to the rest of their family. Younger family members love to be included, and the shared key feature gives kids freedom to explore while ensuring they have a way back into the room (assuming they have their own mobile phone.)

The On The Go Business Traveler

Most Used Feature: Straight-to-Room Access

The business traveler always rushes to get to the next meeting, shortening any interaction possible. While on the go, it is difficult to remain focused and on time for all meetings scheduled for the day.

With this, business travelers prefer to skip the front desk at hotels. y!kes Mobile Key gives all users the ability to skip the front desk and walk straight to room. Without this interaction, an traveling employee can remain efficient with their scheduled tasks.

Mobile key has created a next generation platform for apartment and hotel owners alike. Services and other information will be hosted on a mobile app to create efficiencies for the staff and tenants as well. Implement y!kes Mobile Key solution to unlock the digital experience your facility needs.

y!kes LLC

y!kes provides an innovative mobile access solution capable of both RFID and Bluetooth functionality. By downloading our mobile app, guests may use a mobile key to enter their room, while having access to a variety of features on our dashboard. To learn how y!kes can deliver a re-defined guest experience, please visit https://yikes.co and Request a demo! 

Incentive-Based Marketing With Mobile Key

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Many digital platforms, most notably navigational apps, have the ability to track user’s location in real-time. Similarly, mobile key is able to track individual access through a location’s premise providing valuable information to firms.

With tracking information, firms are able to implement marketing strategies that occur immediately according to a consumer’s current location. More specifically, a guest staying at a hotel could receive an immediate marketing notification from the hotel’s attached restaurant stating “Free Appetizer” as a guest walks through the lobby.

Similar techniques can be useful, appealing to consumer’s who like to change plans last minute or opt for convenience in the moment. With proper utilization, firms can boost the chance to up-sell offerings that are located around the premise.

Download the App, Free Consumable

Many restaurants have begun offering free consumables when people download their mobile app. As a consumer, it creates a drive to actually go through the process of downloading the app and obtaining their incentive.

Now, several hotels often have small restaurants attached to their main lobby. This idea of providing an incentive for downloading the app can create unique up-sell opportunities. As consumer’s venture to obtain their free consumable, they often spend time looking at other offerings, and will occasionally purchase more.

Location-Based Pop-Ups

Pop-ups are inevitable when surfing the internet and visiting new sites. As an immediate call-to-action, firms use pop-ups to develop their consumer database. In parallel, guests walking around the hotel premise could receive a pop-up, but with a different message.

An incentive-based pop up, such as “Free Drink on Us”, drives an immediate response from the consumer to act on the incentive, or not. Rather than becoming another consumer in the database though, these incentives provide real value as guests are willing to stop and enjoy drinks on the hotel’s premise. By keeping individual’s on the property, firms have the chance to increase the revenue generated from each stay.

Mobile key has opened the door (pun intended) to many new marketing strategies. Firms utilizing incentive based strategies, whether it be for downloading the app or walking by a restaurant, will see a drastic increase to in-stay revenue.

y!kes LLC

y!kes provides an innovative mobile access solution capable of both RFID and Bluetooth functionality. By downloading our mobile app, guests may use a mobile key to enter their room, while having access to a variety of features on our dashboard. To learn how y!kes can deliver a re-defined guest experience, please visit https://yikes.co and Request a demo! 

When considering mobile key technology, ask yourself the following questions…

What mobile platforms are out there?

What if you had the ability to give your guests 20 minutes back in their lives? Do you want your tired guests to wait in line and have a first negative impression right away?
Or… do you want to expedite the check-in process, so that your guests can do what matters most to them? Learn more.

What’s your guest experience at the door? If a guest needs to hold the phone in her/his hands and waive it in front of the lock  (as many mobile key providers currently offer) while carrying a suitcase, Color-yIcon-Mobile-Keylaptop, coffee cup or newspaper, it’s not much different from using a key card, is it?
Now… what if (s)he could keep the phone in her/his purse or pocket and open the door? Learn more.

How much do you value your guests’ security? Many solutions on the market are only point-to-point communications, i.e. from the phone to the lock, or from a beacon to the phone. These solutions are more susceptible to hacking.
Look for platforms that offer multi-point security and multi-point encryption, to keep your hotel’s and your guests’ data secure. Learn more.Text-yIcon-Multi-Point-Security

Do you now when a guest is inside the room? “KNOCK KNOCK KNOCK, HOUSEKEEPING!” How many times your guests have heard it while sleeping or taking a shower?
What if your staff could be notified in real time whether a guest is inside the room, so that they don’t disturb her/him, you (re)schedule housekeeping accordingly. Learn more.

Do you get real-time reporting on equipment status? How many times have you seen guests coming down to the front desk because they can’t open the door, only to find out that’s because the lock battery is dead?Text-yIcon-Big-Data
What if you could get real-time reporting on room access, hardware and software status, guest traffic on property, guest reservation history? Learn more.

How do you monitor room key sharing? When you give three key cards to a guest upon check-in, do you know whom the guest shares the keys with? Would you like to know?
What if you could offer guests to share keys with others directly from their phones, and get a report on who has access to the room, and have the ability to revoke keys at any time? Learn more.

How do you increase TRevPAR? Do you have the ability to micro-target offers to your guests – offers they normally would not know about – according to their individual preferences, in real time, based onText-yIcon-Proximity-Aware-Marketing their precise location on property?
Proximity marketing is your opportunity to increase TRevPAR, customer satisfaction and brand loyalty. After all, you want your guests to spend their money on property, but what you want the most is for the same guests to come back again and again, and share their good experience with others, right? Learn more.

 

 

Written by Stephan Vincent

Mobile access marries proximity marketing. The new world is here. Today. And we can help you.

“Ride the wave or get crushed by it…”

Dinosaur keys

There was once a day when we opened hotel rooms using a key – a real, metal and expensive key. It was inconvenient. Your customers accepted this standard because it’s how they opened their doors at home and the office. It was common place. Functional. No options. Replacements were expensive, but accepted because there were no other options. No choice.

Incrementalism 1.0

Then came the intermediate step or ‘incremental gain’, but predominately only the hotel really gained. Hotels smartly replaced expensive-to-buy, expensive-to-maintain-and-recapture metal for a plastic card, of slightly different sizes and capability. Essentially, a metal key was replaced by plastic. Sounds like a reasonable incremental improvement, but only for the hotel. Your guests didn’t gain much, they still ‘just opened a door’, essentially the same way. Just the medium changed. Your guests are forced to hold a key and take it with them to their meals, meetings, workout sessions in the gym or pool, and all excursions outside your hotel. Yes, they could have cut the cord by dropping off the key at the front desk counter (if they could find the key drop-off box), but then they were forced to stand in line AGAIN to pick up the key on their return, and once again, being asked for identification. That is a lot of ‘customer effort’ that your hotel must support.

Incrementalism 2.0

Then, more incrementalism was layered on previous incrementalism – and some say frustration – by deploying ‘hotel check-in kiosks’. Yes, the promise of this slightly incremental technology was designed to solve for long lines at the check-in desk (predominately used to collect information the hotel often already had). Hotels were solving long lines at their front desks for peak hours because they could not staff effectively for many reasons. But the kiosks were functionally restrained and the user experience awkward at best. Hotels simply replaced one line with another; they moved the line from a live agent to a counter top box with a computer. They solved one issue. However, they didn’t provide what the travelers want. What they demand. Hotels didn’t solve for the ‘customer experience’ improvement – reducing customer effort and increasing customer convenience. That’s what comes next.

New world. Leapfrog. The ‘best of access’ meets unlimited marketing opportunities. Take your clients back from the OTAs. Take the first step.

Mobile access. It’s all about mobile – today and tomorrow. It’s the future, and the future is here.

It’s what your guests are clamoring for. Your guests are demanding it. Can you hear your guests banging on door, night after night, stay after stay, wanting access ‘on their own terms’, ‘when they want it and how they want it’? It’s what they want. It’s what they are demanding. And mobile access delivers it.

Mobile access is the new technology wave in our industry. It’s the new ‘runway’… and it’s long. It’s here today. Thousands of doors are being deployed. It’s the beginning of one of the most spectacular platform opportunities in our generation. Mobile access allows your guests, while transcending all backgrounds, leisure vs. corporate travel, technology savvy and phone, to open their door when they want to, how they want to, all ‘on their own terms’. You, the hotelier, control access. You also get all the credit for the freedom you are enabling your guests.

Why Now?

Your hotel guests may be arriving by plane, where they effortlessly move through the airport due to advanced check-in and gate equipment reading phone screens allowing simple, frictionless boarding. They no longer stop at the airport ticket counter. They no longer stop at the gate. They no longer use a paper trail to allow access to the boarding area or plane. It’s all done by their phones and soon, their watches.

The next big phase of the frictionless travel experience is in your space. It’s in your hotel. Check-in kiosks are the metal-key dinosaurs. While helpful, kiosks never ‘solved’ the problem – eliminating process friction while reducing customer effort. Mobile access allows your guests to receive their mobile keys and room assignments BEFORE they arrive at your hotel, and they proceed directly to their rooms. Importantly, they still access your front desk and concierge, but they do it on their own time, at their convenience, on ‘their own terms’. The travelers have more time in return, and they will thank you for it in increased loyalty. It’s what travelers want. It’s what they demand. That’s what mobile key offers you today: a frictionless path forward. Low customer effort. High customer loyalty.

Mobile key platform. Next steps.

It’s here today with thousands and thousands of doors converting to mobile key. Importantly, your guests still have choice. The best of mobile key end-to-end solutions offer a choice of the plastic key and/or mobile key for the guest room, common interior and exterior doors. Mobile key offers a simple ‘shared key’ capability. Mobile key offers access to restrictive rooms and elevators. Mobile key platforms integrate into your PMS systems, minimizing front desk effort, yet expanding your awareness and ability to market to your guests while in your property – a whole new world of marketing opportunities. Check-in and check-out times are set by default and exceptions easily made. You are provided real-time Front Desk dashboards with engineering, management, and operations targeted views. With the best mobile key programs, you know when your guests arrived at your hotel. You know when they’ve accessed their rooms for the first time. You move from ‘going dark’ on your customers in your hotel to awareness and opportunities. Certainly a service opportunity – and soon housekeeping and maintenance – but perhaps more importantly, an incredible marketing opportunity. Some hotels may consider the greatest opportunity mobile key platforms offer is the ability to market to your guests while they are in your hotel. It’s all about proximity marketing. A new world of marketing just for you.

Proximity-based marketing: a whole new world, designed just for you.

The next big wave of the mobile key platforms is proximity-based marketing. This new platform allows you, the hotelier, to smartly, respectfully and effectively market at a very low cost your hotel services and products at the right time, for the right guest, the right way. Never before in the history of the hotel industry have you been presented with the opportunity to effectively and at a low cost, market to your customers while they stay with you. It’s the one location where no one else can know more about your guests than you do. You know where a guest is in relation to his/her arrival and departure, his/her physical proximity to your restaurant, shop, sports and other products and services.

Imagine… it’s 4pm on a Thursday night. Your restaurant, with a largely fixed overhead expense, is just 20% occupied. Your GM now has the opportunity to market immediately to every guest physically in your hotel with a value-add special or maybe a discount. Perhaps your GM decides to market a restaurant special with new show in town – supporting other merchants who, in turn, may send guests to your hotel. A virtuous cycle. Proximity-based marketing is a virtuous tool limited only by your imagination.

Written by Thomas Siebert.