5 Ways Mobile Key Access Will Help Keep Guests More Secure

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The future is always closer than we think. And in this day and age, the future seems to be gravitating more towards making everyday tasks simple and efficient. It is this same driving force that made mobile key access from an idea into a tangible reality that people can take advantage of today.

In the Hotel industry, mobile access keys will revolutionize many aspects of the service that have remained stagnant for years. This method of key access will make it much easier for hotels to manage the needs of their guests, and it will also help ensure that guests are kept safe and secure. In an industry such as this, the safety and security of guests are paramount and it is important that this concept is always at the forefront of the industry. Let’s take a look at some of the ways mobile key access can help keep guests more secure during their stays.

 

Easy To Remember

One of the most prominent things about mobile key access is the fact that your key is digital, which increases the chances of it always being within your reach. Mobile key access goes hand in hand with smartphones, and people tend to pay more attention to these than they do to keys. There is a higher chance that people will tend to forget their keys than they will their smartphone. This is a crucial feature for guests to take advantage of because of how easy it can be to lock themselves out of their room at some point in time during their stay.

There are many different types of guests and not all of them will be prone to losing keys, but if they do, they will be much more secure with mobile key access. Lockouts can be dangerous, especially if it is coupled with an emergency. However, the use of mobile access keys reduces the chance of a lockout, especially when it’s as simple as clicking a touch pad. It is common for people to forget their keys, but it is less likely that they will forget their smartphones.

 

A Key They Can Find

People who have lost their keys before know just how hard it is to find them again, especially in a timely manner. Mobile devices, on the other hand, can be found through apps such as “Find My Friends” thus giving you its location nearly immediately. When it comes to mobile key access, your smartphone can operate almost as a failsafe for whenever you lose your keys. If you lose a traditional key, you normally have to resort to combing through your room and your last few locations to see if it turns up.

As mentioned, location apps and services allows guests to avoid resorting to traditional methods to find their smartphones if they lose them. It will be much easier for them to recover their smartphone than it will be for them to recover a standard lost key. This will help guests keep track of their keys at all times and it will help them stay more secure if they are ever faced with a lockout situation.

 

The Key Needs A Key

In addition to the points listed above, mobile key access adds digital security that traditional keys do not afford hotel guests. In order for mobile key access to work, guests must type a key code to find their room number making it more difficult for someone to find your room. With traditional keys, a burglar or criminal would merely have to get the guests keys or a copy of them in order to gain access to their room without picking the lock.

Once again, it will be much easier for a burglar to swipe your keys than it will be for them to swipe your smartphone. Even if they are able to grab your phone, they will need to know the key code that will enable them to operate the lock to your room. This double layer of security works to keep your guests much more secure than they would be with just traditional locks and keys.

 

Ease of Access

One of the strong suits of mobile key access is the ease of which guests can open their doors. This is not to say that using a traditional key is complex or harder, but under duress, it might be more difficult for guests to operate traditional keys. For instance, if a guest is scared for their life or if they are escaping an attacker, the process of having to stop and fiddle with a with keys can put their life at risk. With mobile access keys, guests do not have to worry about fiddling around, they can simply retreat to the safety and comfort of their rooms through a simple tap on the touch pad. A guest will always be more secure if there is a simpler way to enter their room.

 

Discrete Residency

In most cases, key cards and physical keys have to be marked in order to ensure that they are handed out to the right guests and it makes them easy to track. The information that goes on these keys could either be a name, contact information, or even a room number. With this type of information out in the open, there is always a possibility that it could fall in the wrong hands, even if a guest follows stringent security measures.

Having this amount of information out in the open can lead to potential victimization if the guest happens to be targeted outside of your establishment. However, with the use of mobile access keys and mobile check-in, all the necessary information that links the key to a guest’s room resides on their smartphone and this alone provides an additional layer of security that guests can take advantage of.

 

Conclusion

The safety and security of guests is at the core of the hotel industry and every establishment wants to evoke a warm sense of safety and hospitality. One of the best ways to do this is through the use of mobile keys. These keys help provide guests with a more streamlined experience and it also helps them stay safe throughout their stay at your hotel. In addition to this, these keys will help hotels better understand their guests so that they can fine tune their services and help provide an unparalleled guest experience. In order to make sure that you are providing your guests with maximum security, make sure you discuss your choice of locks with a commercial locksmith, who will be better suited to help you figure out which locks will work with mobile access and which ones will provide top notch security.

 

By Ralph Goodman

3 Types of Mobile Key Users

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Your digital experience creates perceptions about your brand and can heavily influence consumer decisions. Simplistic mobile apps and innovative features help brands stand out from the competition by re-defining the way consumers interact with the property.

With a mobile key app, tenants are able to access their room and amenities around the facility. On top of this, features add marketing and communication channels in which provide new touch points for owners to take advantage of.

The different features of mobile key apps provide increased incentive for users by enabling interaction that can be accessed within the same platform. Users, whether they be a millennial or the leader of the family, find value within the platform and help drive an ongoing ecosystem of innovative technology.

The Millennial

Most Used Feature: Directions to Local Destinations

Millennials have been at the top of the mind for marketers throughout the industry and rightfully so. The next generation has created new obstacles and demanded new strategies to capture their attention. When choosing mobile apps, this generation prefers a platform encompassing as many additional features as possible.

Millennials, especially those who prefer to travel, love to find the new experience in life, and often choose to immerse themselves in culture. This grouping of users loves the ability to find local restaurants and destinations through a map feature that can be found within our mobile key app.

The Family

Most Used Feature: Shared Keys

Families are comprised of many layers of decision-making and finding the correct person is often difficult. However, mobile apps that can provide interaction between family members creates a unique experience between the members.

In this situation, families are able to take advantage of our Shared Keys feature offering the decision maker the ability  to give “keys” to the rest of their family. Younger family members love to be included, and the shared key feature gives kids freedom to explore while ensuring they have a way back into the room (assuming they have their own mobile phone.)

The On The Go Business Traveler

Most Used Feature: Straight-to-Room Access

The business traveler always rushes to get to the next meeting, shortening any interaction possible. While on the go, it is difficult to remain focused and on time for all meetings scheduled for the day.

With this, business travelers prefer to skip the front desk at hotels. y!kes Mobile Key gives all users the ability to skip the front desk and walk straight to room. Without this interaction, an traveling employee can remain efficient with their scheduled tasks.

Mobile key has created a next generation platform for apartment and hotel owners alike. Services and other information will be hosted on a mobile app to create efficiencies for the staff and tenants as well. Implement y!kes Mobile Key solution to unlock the digital experience your facility needs.

y!kes LLC

y!kes provides an innovative mobile access solution capable of both RFID and Bluetooth functionality. By downloading our mobile app, guests may use a mobile key to enter their room, while having access to a variety of features on our dashboard. To learn how y!kes can deliver a re-defined guest experience, please visit https://yikes.co and Request a demo! 

Incentive-Based Marketing With Mobile Key

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Many digital platforms, most notably navigational apps, have the ability to track user’s location in real-time. Similarly, mobile key is able to track individual access through a location’s premise providing valuable information to firms.

With tracking information, firms are able to implement marketing strategies that occur immediately according to a consumer’s current location. More specifically, a guest staying at a hotel could receive an immediate marketing notification from the hotel’s attached restaurant stating “Free Appetizer” as a guest walks through the lobby.

Similar techniques can be useful, appealing to consumer’s who like to change plans last minute or opt for convenience in the moment. With proper utilization, firms can boost the chance to up-sell offerings that are located around the premise.

Download the App, Free Consumable

Many restaurants have begun offering free consumables when people download their mobile app. As a consumer, it creates a drive to actually go through the process of downloading the app and obtaining their incentive.

Now, several hotels often have small restaurants attached to their main lobby. This idea of providing an incentive for downloading the app can create unique up-sell opportunities. As consumer’s venture to obtain their free consumable, they often spend time looking at other offerings, and will occasionally purchase more.

Location-Based Pop-Ups

Pop-ups are inevitable when surfing the internet and visiting new sites. As an immediate call-to-action, firms use pop-ups to develop their consumer database. In parallel, guests walking around the hotel premise could receive a pop-up, but with a different message.

An incentive-based pop up, such as “Free Drink on Us”, drives an immediate response from the consumer to act on the incentive, or not. Rather than becoming another consumer in the database though, these incentives provide real value as guests are willing to stop and enjoy drinks on the hotel’s premise. By keeping individual’s on the property, firms have the chance to increase the revenue generated from each stay.

Mobile key has opened the door (pun intended) to many new marketing strategies. Firms utilizing incentive based strategies, whether it be for downloading the app or walking by a restaurant, will see a drastic increase to in-stay revenue.

y!kes LLC

y!kes provides an innovative mobile access solution capable of both RFID and Bluetooth functionality. By downloading our mobile app, guests may use a mobile key to enter their room, while having access to a variety of features on our dashboard. To learn how y!kes can deliver a re-defined guest experience, please visit https://yikes.co and Request a demo! 

If Mobile Key Doesn’t Drive Immediate Revenue, Why Invest?

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We often see that technology doesn’t always drive new streams of revenues for firms. However, firms still invest. The hospitality and residential industries have been investing in new technologies to eliminate inefficiencies in guest interactions, like waiting in line at the front desk.

Although mobile key doesn’t directly affect front desk waiting lines, integrations have it possible to skip the front desk and walk straight to your room. Other integrations have allowed hotels and apartment owners to directly communicate with their tenants via text.

So, we ask, “Why Invest?”

A hotel or apartment app can now be created as a platform, using mobile key as its core software service. Tenants have access to all rooms and amenities through their mobile phone, while the app introduces features such as maintenance requests or room service. These features have the potential to impact the guest’s experience and generate additional revenue for the company.

Mobile Key

Mobile key innovation has already impacted the hospitality industry in a positive way, and will continue to do so as features are added. Managers are beginning to realize the convenience of immediately providing or disabling access to doors in a facility, unlike traditional physical keys and RFID cards.

These counterparts are also very difficult to track throughout their lifecycle. Physical keys can be easy to lose, and RFID cards can lose functionality. Replacing both requires time and money whereas a mobile phone rarely leaves an individual’s sight. The ability to track keys throughout their lifecycle creates an additional layer of security for hotels and apartment owners, as they can now see who and when doors are accessed.

Tenant Communication

Previously mentioned, mobile key can now serve as the core of an ever-expanding technology platform. Two-way communication has slowly been demanded across both industries, giving hotels and tenants a sure-fire way to reach out to the other.

Recent studies have shown that text messages have an extremely high open rate, ranging around 98%. Alone, this statistic proves that two-way communication can serve a vital role in hotel and apartment operations. Before long, text message marketing will become mainstream giving all firms a greater chance to be heard.

Service Requests

With the development of the Internet, apartment owners began using websites as means to request maintenance. This was extremely effective for tenants especially during out-of-office hours. Although different industries, hotels still have a set of their own requests.

In both regards, a mobile app can deliver the same results. Combined with mobile key, tenants are able to quickly order room service or ask for maintenance at their own convenience. As guests get comfortable in their living space, these requests do not require much communication with other individuals, giving them the social space they prefer.

While face-to-face interactions drive much of the nature in both industries, an app can provide certain features and services to eliminate inefficiencies in these synergies. With a mobile key solution, owners can re-define the entire guest experience by utilizing mobile key as the core of its mobile app platform.

y!kes LLC

y!kes provides an innovative mobile access solution capable of both RFID and Bluetooth functionality. By downloading our mobile app, guests may use a mobile key to enter their room, while having access to a variety of features on our dashboard. To learn how y!kes can deliver a re-defined guest experience, please visit https://yikes.co and Request a demo! 

Hotels must Implement Time-Sensitive Technology to Revive the Guest Experience

Traveler’s have a distinct sense of urgency when they arrive at a hotel. The urge to begin vacation immediately preoccupies their mind enticing them to rush to the next part of their trip. Why do so many individuals feel this way? No one will ever be able to get the time back that they spent waiting.

Waiting can occur in many different dimensions: at check-in, for room service, and even time spent looking at local restaurants and their menus. Technology has been able to change or enhance the interactions that occur between the hotel and guests in these situations, but have not reached full usage across the industry. For example, mobile check-in allows travelers to tell the hotel they are ready for their room before they arrive on premise. Attach a mobile key solution with mobile check-in and you are one step closer to creating an end-to-end system. Regardless, time being spent in “waiting” situations cannot be reattained and hotels should utilize technology that enables interactions to occur without much wait.

Mobile Check-In

Waiting lines annoy most everybody. Hotel lobby lines, though, may seem worse. The general anxiousness to start a trip begins early in the guest’s mind, and they would rather not think about the time it takes to get settled into a hotel. Through mobile check-in, hotels have been able to improve their guest experience by eliminating long lines to wait for a room. This technology has also created new ways to utilize the capabilities of the front desk, allowing staff to be more attentive to the needs of the traveler. Some mobile check-in capabilities allow consumers to notify the hotel of their preferences (bed linens, shampoo, towel count, etc.) before they arrive on site. Altogether, mobile check-in technology improves guest satisfaction and leads to other opportunities to better understand who is staying on your site.

Room Service and Requests

As mentioned, room service can be provided before the guest arrives on site. How about when a guest is in their room? Pre-existing concepts have been introduced to the hospitality industry to deliver more immediate and impactful service. These concepts are SMS texting and instant messaging. Although closely related, the two have small distinct differences. However, function primarily the same. Through SMS, guests can be directly interacted with as most every text ever sent has been read. This guarantee means that your chances of reaching a consumer with offers or requests are significantly higher than a phone call or e-mail. Simultaneously, instant messaging offers the same abilities but through another channel. Both guests and hotels can chat on an immediate channel only decreasing the amount of time one must wait to interact. By utilizing similar technologies, hotels can provide room service and status updates that they know will reach their guests.

In-House Revenue

The idea of proximity marketing has been around, as it provides immediate notifications based on locations around the guest’s phone. For example, imagine walking past an in-house restaurant and a notification pops up including a coupon for a free drink and “Click to see the menu”. Instantly, you have the option of seeing what’s on a restaurants menu before you leave the building. One plate catches your eye, and you are sold to go in. With immediate texts or notifications, hotels can convince guests to stay in-house and eat. This immediacy eliminates the time consumer’s need to think about other restaurant decisions while increasing a hotel’s revenue.

Time spent waiting while on vacation cannot be bought back. Often, nuisances interrupt or deter interactions between hotels and guests. However, technology that can put some processes before the stay or immediately in the moment will drive guest satisfaction as they are waiting on less. Implement similar technologies to help drive your real-time interactions with your guest and ensure they don’t leave your premise.

y!kes LLC

y!kes provides an innovative mobile access solution capable of both RFID and Bluetooth functionality. By downloading our mobile app, guests may use a mobile key to enter their room, while having access to a variety of features on our dashboard. To learn how y!kes can deliver a re-defined guest experience, please visit https://yikes.co and Request a demo!

How secure is mobile key?

Most lock manufacturers don’t really talk about security because it is ‘proprietary’. They have a legitimate interest in not sharing information because they don’t want their competitors to steal anything that is good and they don’t want anybody to know what is not good.
At y!kes, we have a different vision on the topic. We believe that transparency is key to mobile key technology, especially when it comes to security and privacy.
Read more…

When considering mobile key technology, ask yourself the following questions…

What mobile platforms are out there?

What if you had the ability to give your guests 20 minutes back in their lives? Do you want your tired guests to wait in line and have a first negative impression right away?
Or… do you want to expedite the check-in process, so that your guests can do what matters most to them? Learn more.

What’s your guest experience at the door? If a guest needs to hold the phone in her/his hands and waive it in front of the lock  (as many mobile key providers currently offer) while carrying a suitcase, Color-yIcon-Mobile-Keylaptop, coffee cup or newspaper, it’s not much different from using a key card, is it?
Now… what if (s)he could keep the phone in her/his purse or pocket and open the door? Learn more.

How much do you value your guests’ security? Many solutions on the market are only point-to-point communications, i.e. from the phone to the lock, or from a beacon to the phone. These solutions are more susceptible to hacking.
Look for platforms that offer multi-point security and multi-point encryption, to keep your hotel’s and your guests’ data secure. Learn more.Text-yIcon-Multi-Point-Security

Do you now when a guest is inside the room? “KNOCK KNOCK KNOCK, HOUSEKEEPING!” How many times your guests have heard it while sleeping or taking a shower?
What if your staff could be notified in real time whether a guest is inside the room, so that they don’t disturb her/him, you (re)schedule housekeeping accordingly. Learn more.

Do you get real-time reporting on equipment status? How many times have you seen guests coming down to the front desk because they can’t open the door, only to find out that’s because the lock battery is dead?Text-yIcon-Big-Data
What if you could get real-time reporting on room access, hardware and software status, guest traffic on property, guest reservation history? Learn more.

How do you monitor room key sharing? When you give three key cards to a guest upon check-in, do you know whom the guest shares the keys with? Would you like to know?
What if you could offer guests to share keys with others directly from their phones, and get a report on who has access to the room, and have the ability to revoke keys at any time? Learn more.

How do you increase TRevPAR? Do you have the ability to micro-target offers to your guests – offers they normally would not know about – according to their individual preferences, in real time, based onText-yIcon-Proximity-Aware-Marketing their precise location on property?
Proximity marketing is your opportunity to increase TRevPAR, customer satisfaction and brand loyalty. After all, you want your guests to spend their money on property, but what you want the most is for the same guests to come back again and again, and share their good experience with others, right? Learn more.

 

 

Written by Stephan Vincent

Proximity technology is revolutionizing the way hoteliers interact with their guests.

Business and leisure travel is more convenient and seamless than ever before. New technologies, notably smartphones, have redefined the traveler’s experience – heading to a hassle-free, in-control type experience in the hand of the traveler.

Think of airlines boarding passes on mobile phones, mobile apps to manage travel reservations, gate changes or last-minute re-bookings, Google map to get around in an unfamiliar area of town…

While tired travelers used to stand in long lines to re-book a flight, make a hotel reservation, or even check in at a hotel, they now can do it from the palm of their hand, thanks to their hand-sized mobile “computers”.

Even the old days of fumbling for a hotel key card at the bottom of a purse, or juggling with a fresh cup of coffee, a laptop and newspaper all at once trying to swipe your key card to open the room, are now gone, thanks to mobile key technology.

Proximity technology, optimizing BLE (Bluetooth Low Energy) is revolutionizing the way hoteliers interact with their guests. Until now, most of the digital efforts had been placed on pre-stay experience. With innovative companies like yikes, the hoteliers can now enhance the in-stay experience, providing a hassle-free, customized experience to their guests through mobile technology. From offering their guests to bypass the cumbersome check-in process, to accessing their rooms only using their smartphones as a key, to leveraging the 24/7 use of these hand-sized computers, hoteliers can now interact with their guests in a personalized way and cater to their needs, individually.

Gone are the days of digging through a bag or a pocket to find a key card. Gone are the days of juggling between one hand holding a cup of coffee and the other hand holding the morning newspaper, a tablet or a laptop. With yikes’ mobile key, hotel guests keep their phones in their pockets, open their guest room doors with a simple touch. No need to grab their smartphone and waive it in front of the lock, like other vendors do. yikes’ mobile key is hands-free.shared keys dashboard main

Beyond just a mobile key, yikes has developed a platform that transforms the relationship between hoteliers and their guests. Security is a major concern in the hospitality industry when it comes to guest room access. Key cards, which were a significant enhancement to the hard keys, provide easy access to guest rooms, but only offer limited security. They also get demagnetized easily, forcing guests to go back to the front desk to get a new card.

Hospitality professionals have legitimate concerns around mobile keys, from phone hacking, to data breach.

yikes’ patented inside/outside detection technology detects whether a guest is inside or outside the room. Even if the phone sits inside the room by the door, the door remains locked. Close-proximity to the door (less than 1 foot) is necessary to unlock the door when the guest is on the outside.
Hotel guests are protected from stolen phones. y!kes’ app keeps the room number private unless guests enter a code. Through yikes’ portal (a room key management and system monitoring tool offering customer reporting capabilities on door access, guest data, hardware status, etc.), hoteliers can easily and remotely revoke access to any mobile key instantaneously.
yikes’ biggest advantage over the competition is that its platform provides multi-point security. While competitors have point-to-point system communications between only the phone and the lock piece, yikes’ platform relies on a third point of communication. With unique authorization credentials needed, our technology is overly secure. Unique credentials are created in the cloud and updated continuously. All devices in the system are given credentials independently. They all must work together to unlock the door.

yikes is currently developing proximity-marketing capabilities, which will provide hoteliers to target special and customized offerings to their guests in real-time based on their location on property. The company is also developing a hotel/guest messaging to allow instant and personal interaction between a hotel and the guests via their mobile app.

 
Written by Stephan Vincent

Mobile access marries proximity marketing. The new world is here. Today. And we can help you.

“Ride the wave or get crushed by it…”

Dinosaur keys

There was once a day when we opened hotel rooms using a key – a real, metal and expensive key. It was inconvenient. Your customers accepted this standard because it’s how they opened their doors at home and the office. It was common place. Functional. No options. Replacements were expensive, but accepted because there were no other options. No choice.

Incrementalism 1.0

Then came the intermediate step or ‘incremental gain’, but predominately only the hotel really gained. Hotels smartly replaced expensive-to-buy, expensive-to-maintain-and-recapture metal for a plastic card, of slightly different sizes and capability. Essentially, a metal key was replaced by plastic. Sounds like a reasonable incremental improvement, but only for the hotel. Your guests didn’t gain much, they still ‘just opened a door’, essentially the same way. Just the medium changed. Your guests are forced to hold a key and take it with them to their meals, meetings, workout sessions in the gym or pool, and all excursions outside your hotel. Yes, they could have cut the cord by dropping off the key at the front desk counter (if they could find the key drop-off box), but then they were forced to stand in line AGAIN to pick up the key on their return, and once again, being asked for identification. That is a lot of ‘customer effort’ that your hotel must support.

Incrementalism 2.0

Then, more incrementalism was layered on previous incrementalism – and some say frustration – by deploying ‘hotel check-in kiosks’. Yes, the promise of this slightly incremental technology was designed to solve for long lines at the check-in desk (predominately used to collect information the hotel often already had). Hotels were solving long lines at their front desks for peak hours because they could not staff effectively for many reasons. But the kiosks were functionally restrained and the user experience awkward at best. Hotels simply replaced one line with another; they moved the line from a live agent to a counter top box with a computer. They solved one issue. However, they didn’t provide what the travelers want. What they demand. Hotels didn’t solve for the ‘customer experience’ improvement – reducing customer effort and increasing customer convenience. That’s what comes next.

New world. Leapfrog. The ‘best of access’ meets unlimited marketing opportunities. Take your clients back from the OTAs. Take the first step.

Mobile access. It’s all about mobile – today and tomorrow. It’s the future, and the future is here.

It’s what your guests are clamoring for. Your guests are demanding it. Can you hear your guests banging on door, night after night, stay after stay, wanting access ‘on their own terms’, ‘when they want it and how they want it’? It’s what they want. It’s what they are demanding. And mobile access delivers it.

Mobile access is the new technology wave in our industry. It’s the new ‘runway’… and it’s long. It’s here today. Thousands of doors are being deployed. It’s the beginning of one of the most spectacular platform opportunities in our generation. Mobile access allows your guests, while transcending all backgrounds, leisure vs. corporate travel, technology savvy and phone, to open their door when they want to, how they want to, all ‘on their own terms’. You, the hotelier, control access. You also get all the credit for the freedom you are enabling your guests.

Why Now?

Your hotel guests may be arriving by plane, where they effortlessly move through the airport due to advanced check-in and gate equipment reading phone screens allowing simple, frictionless boarding. They no longer stop at the airport ticket counter. They no longer stop at the gate. They no longer use a paper trail to allow access to the boarding area or plane. It’s all done by their phones and soon, their watches.

The next big phase of the frictionless travel experience is in your space. It’s in your hotel. Check-in kiosks are the metal-key dinosaurs. While helpful, kiosks never ‘solved’ the problem – eliminating process friction while reducing customer effort. Mobile access allows your guests to receive their mobile keys and room assignments BEFORE they arrive at your hotel, and they proceed directly to their rooms. Importantly, they still access your front desk and concierge, but they do it on their own time, at their convenience, on ‘their own terms’. The travelers have more time in return, and they will thank you for it in increased loyalty. It’s what travelers want. It’s what they demand. That’s what mobile key offers you today: a frictionless path forward. Low customer effort. High customer loyalty.

Mobile key platform. Next steps.

It’s here today with thousands and thousands of doors converting to mobile key. Importantly, your guests still have choice. The best of mobile key end-to-end solutions offer a choice of the plastic key and/or mobile key for the guest room, common interior and exterior doors. Mobile key offers a simple ‘shared key’ capability. Mobile key offers access to restrictive rooms and elevators. Mobile key platforms integrate into your PMS systems, minimizing front desk effort, yet expanding your awareness and ability to market to your guests while in your property – a whole new world of marketing opportunities. Check-in and check-out times are set by default and exceptions easily made. You are provided real-time Front Desk dashboards with engineering, management, and operations targeted views. With the best mobile key programs, you know when your guests arrived at your hotel. You know when they’ve accessed their rooms for the first time. You move from ‘going dark’ on your customers in your hotel to awareness and opportunities. Certainly a service opportunity – and soon housekeeping and maintenance – but perhaps more importantly, an incredible marketing opportunity. Some hotels may consider the greatest opportunity mobile key platforms offer is the ability to market to your guests while they are in your hotel. It’s all about proximity marketing. A new world of marketing just for you.

Proximity-based marketing: a whole new world, designed just for you.

The next big wave of the mobile key platforms is proximity-based marketing. This new platform allows you, the hotelier, to smartly, respectfully and effectively market at a very low cost your hotel services and products at the right time, for the right guest, the right way. Never before in the history of the hotel industry have you been presented with the opportunity to effectively and at a low cost, market to your customers while they stay with you. It’s the one location where no one else can know more about your guests than you do. You know where a guest is in relation to his/her arrival and departure, his/her physical proximity to your restaurant, shop, sports and other products and services.

Imagine… it’s 4pm on a Thursday night. Your restaurant, with a largely fixed overhead expense, is just 20% occupied. Your GM now has the opportunity to market immediately to every guest physically in your hotel with a value-add special or maybe a discount. Perhaps your GM decides to market a restaurant special with new show in town – supporting other merchants who, in turn, may send guests to your hotel. A virtuous cycle. Proximity-based marketing is a virtuous tool limited only by your imagination.

Written by Thomas Siebert.

Are we there yet?

If you’re a parent these four words may ring a little too true for you. I can clearly recall spending a day in our family van tooling along to our vacation destination. But after 14 hours of two sisters, two parents, and too many books on tape we arrived only for mom and dad to direct us to “stay in the van while we go check in.” My parents then went into the resort office and spent a good forty-five minutes on their feet trying sort out some mistake. Meanwhile, I tried my best to read just outside the vehicle in the dimming light of day. I can’t help but wonder now if that extra wait before crashing onto a fresh bed could have been avoided if the hotel staff weren’t so bogged down with check-in lines that they couldn’t devote more time to focusing on preventing and correcting errors. Then, when my little sister asked “Are we there yet?” my parents could have told her “yes” with no strings attached – and perhaps I would have been able to get another couple of chapters into my junior-level sci-fi book. So if you’re asking yourself if we’re there yet – if we have developed a technology that can shorten check in lines and help prevent delay, y!kes can answer you: “Yes, we’re here.”

Rebecca McVay