Business and leisure travel is more convenient and seamless than ever before. New technologies, notably smartphones, have redefined the traveler’s experience – heading to a hassle-free, in-control type experience in the hand of the traveler.
Think of airlines boarding passes on mobile phones, mobile apps to manage travel reservations, gate changes or last-minute re-bookings, Google map to get around in an unfamiliar area of town…
While tired travelers used to stand in long lines to re-book a flight, make a hotel reservation, or even check in at a hotel, they now can do it from the palm of their hand, thanks to their hand-sized mobile “computers”.
Even the old days of fumbling for a hotel key card at the bottom of a purse, or juggling with a fresh cup of coffee, a laptop and newspaper all at once trying to swipe your key card to open the room, are now gone, thanks to mobile key technology.
Proximity technology, optimizing BLE (Bluetooth Low Energy) is revolutionizing the way hoteliers interact with their guests. Until now, most of the digital efforts had been placed on pre-stay experience. With innovative companies like yikes, the hoteliers can now enhance the in-stay experience, providing a hassle-free, customized experience to their guests through mobile technology. From offering their guests to bypass the cumbersome check-in process, to accessing their rooms only using their smartphones as a key, to leveraging the 24/7 use of these hand-sized computers, hoteliers can now interact with their guests in a personalized way and cater to their needs, individually.
Gone are the days of digging through a bag or a pocket to find a key card. Gone are the days of juggling between one hand holding a cup of coffee and the other hand holding the morning newspaper, a tablet or a laptop. With yikes’ mobile key, hotel guests keep their phones in their pockets, open their guest room doors with a simple touch. No need to grab their smartphone and waive it in front of the lock, like other vendors do. yikes’ mobile key is hands-free.
Beyond just a mobile key, yikes has developed a platform that transforms the relationship between hoteliers and their guests. Security is a major concern in the hospitality industry when it comes to guest room access. Key cards, which were a significant enhancement to the hard keys, provide easy access to guest rooms, but only offer limited security. They also get demagnetized easily, forcing guests to go back to the front desk to get a new card.
Hospitality professionals have legitimate concerns around mobile keys, from phone hacking, to data breach.
yikes’ patented inside/outside detection technology detects whether a guest is inside or outside the room. Even if the phone sits inside the room by the door, the door remains locked. Close-proximity to the door (less than 1 foot) is necessary to unlock the door when the guest is on the outside.
Hotel guests are protected from stolen phones. y!kes’ app keeps the room number private unless guests enter a code. Through yikes’ portal (a room key management and system monitoring tool offering customer reporting capabilities on door access, guest data, hardware status, etc.), hoteliers can easily and remotely revoke access to any mobile key instantaneously.
yikes’ biggest advantage over the competition is that its platform provides multi-point security. While competitors have point-to-point system communications between only the phone and the lock piece, yikes’ platform relies on a third point of communication. With unique authorization credentials needed, our technology is overly secure. Unique credentials are created in the cloud and updated continuously. All devices in the system are given credentials independently. They all must work together to unlock the door.
yikes is currently developing proximity-marketing capabilities, which will provide hoteliers to target special and customized offerings to their guests in real-time based on their location on property. The company is also developing a hotel/guest messaging to allow instant and personal interaction between a hotel and the guests via their mobile app.
Written by Stephan Vincent