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  • 5 Ways Mobile Key Access Will Help Keep Guests More Secure
    July 1, 2017
    The future is always closer than we think. And in this day and age, the future seems to be gravitating more towards making everyday tasks simple and efficient. It is this same driving force that made mobile key access from an idea into a tangible reality that people can take advantage of today.In the Hotel industry, mobile access keys will revolutionize many aspects of the service that have remained stagnant for years. This method of key access will make it much easier for hotels to manage the needs of their guests, and it will also help ensure that guests are kept safe and secure. In an industry such as this, the safety and security of guests are paramount and it is important that this concept is always at the forefront of the industry. Let’s take a look at some of the ways mobile key access can help keep guests...
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  • 3 Types of Mobile Key Users
    September 19, 2016
    Your digital experience creates perceptions about your brand and can heavily influence consumer decisions. Simplistic mobile apps and innovative features help brands stand out from the competition by re-defining the way consumers interact with the property. With a mobile key app, tenants are able to access their room and amenities around the facility. On top of this, features add marketing and communication channels in which provide new touch points for owners to take advantage of. The different features of mobile key apps provide increased incentive for users by enabling interaction that can be accessed within the same platform. Users, whether they be a millennial or the leader of the family, find value within the platform and help drive an ongoing ecosystem of innovative technology. The Millennial Most Used Feature: Directions to Local Destinations Millennials have been at the top of the mind for marketers throughout the industry and rightfully so. The next generation...
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  • Incentive-Based Marketing With Mobile Key
    September 12, 2016
    Many digital platforms, most notably navigational apps, have the ability to track user’s location in real-time. Similarly, mobile key is able to track individual access through a location’s premise providing valuable information to firms. With tracking information, firms are able to implement marketing strategies that occur immediately according to a consumer’s current location. More specifically, a guest staying at a hotel could receive an immediate marketing notification from the hotel’s attached restaurant stating “Free Appetizer” as a guest walks through the lobby. Similar techniques can be useful, appealing to consumer’s who like to change plans last minute or opt for convenience in the moment. With proper utilization, firms can boost the chance to up-sell offerings that are located around the premise. Download the App, Free Consumable Many restaurants have begun offering free consumables when people download their mobile app. As a consumer, it creates a drive to actually go through the process...
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  • If Mobile Key Doesn’t Drive Immediate Revenue, Why Invest?
    September 2, 2016
    We often see that technology doesn’t always drive new streams of revenues for firms. However, firms still invest. The hospitality and residential industries have been investing in new technologies to eliminate inefficiencies in guest interactions, like waiting in line at the front desk. Although mobile key doesn’t directly affect front desk waiting lines, integrations have it possible to skip the front desk and walk straight to your room. Other integrations have allowed hotels and apartment owners to directly communicate with their tenants via text. So, we ask, “Why Invest?” A hotel or apartment app can now be created as a platform, using mobile key as its core software service. Tenants have access to all rooms and amenities through their mobile phone, while the app introduces features such as maintenance requests or room service. These features have the potential to impact the guest’s experience and generate additional revenue for the...
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  • Hotels must Implement Time-Sensitive Technology to Revive the Guest Experience
    July 22, 2016
    Traveler’s have a distinct sense of urgency when they arrive at a hotel. The urge to begin vacation immediately preoccupies their mind enticing them to rush to the next part of their trip. Why do so many individuals feel this way? No one will ever be able to get the time back that they spent waiting. Waiting can occur in many different dimensions: at check-in, for room service, and even time spent looking at local restaurants and their menus. Technology has been able to change or enhance the interactions that occur between the hotel and guests in these situations, but have not reached full usage across the industry. For example, mobile check-in allows travelers to tell the hotel they are ready for their room before they arrive on premise. Attach a mobile key solution with mobile check-in and you are one step closer to creating an end-to-end system. Regardless,...
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